We’ve Rebranded: A Fresh Look, A Stronger Commitment to Durham Region

The Durham Workforce Authority (DWA) is proud to unveil our new brand — a bold, refreshed look that reflects our growing role in the Durham Region. While our appearance may be new, our mission remains unchanged: to provide reliable, hyper-local labour market insights that help people, organizations, and communities thrive.

Why We Rebranded

Over the years, DWA has evolved, expanding our tools, strengthening our partnerships, and digging deeper into the data that drives decisions across Durham Region. Our new brand reflects that evolution. It’s more vibrant, more focused, and better represents the energy and impact we bring to our work.

This rebrand isn’t just about a new logo; it’s about telling our story more clearly and effectively—a story rooted in data, community, and a deep commitment to creating opportunities for all.

What Hasn’t Changed

We’re still the trusted, local source for labour market information in Durham Region. We continue to:

  • Offer job seekers and career changers tools to explore in-demand occupations

  • Help educators align programs with current and future industry needs

  • Support employers with data to guide hiring and workforce planning

  • Provide policymakers and community partners with research that drives change

In short, we’re still your go-to resource for workforce insights — just with a brand that better reflects who we are and where we’re headed.

DWA Values

Our new look is grounded in the same values that guide our work every day:

  • Integrity & Trust – We deliver reliable, unbiased, and transparent insights.

  • Passion for Community – We care deeply about the success of Durham Region.

  • Curiosity & Innovation – We explore emerging trends and ask tough questions.

  • Hospitality & Equity – We make our work accessible and welcoming to all.

  • Collaboration – We believe we’re stronger when we work together.

These values are the heart of our work, and they shine through in everything from our research reports to the way we greet visitors at our events.

Looking Ahead

The workforce is changing faster than ever, and we’re ready. Whether it’s navigating automation, understanding wage trends, or addressing local labour shortages, we’re committed to helping Durham Region stay ahead of the curve.

Through this rebrand, we’re doubling down on our commitment to transform complex data into clear, meaningful stories that inspire action.

Over the next few weeks, we’ll be rolling out the new brand on our website and social media channels, so stay tuned as these exciting changes unfold.

We’re proud to serve this community — and we’re just getting started.