Tourism – Destination Marketing
Destination marketers are multidisciplinary professionals who specialize in identifying, developing and executing strategies to drive socio-economic success for locations and attractions around the world.
In this program, students learn how to uphold service and quality standards throughout the customer lifecycle; develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition; cultivate partnerships and relationships; explore entrepreneurial opportunities in destination marketing; and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences.