Advertising – Media Management
Centennial College’s Advertising Media Management program will prepare you for a career in media planning and buying within the advertising and communications industry.
Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they’ll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.
In this graduate certificate program, you’ll:
- Develop expertise in reaching target audiences with creative messages;
- Build your business and negotiation skills on behalf of advertising clients to achieve strategic results;
- Expand your knowledge of emerging media;
- Master industry-specific syndicated research databases and software;
- Complement your in-class education with a 14-week industry field placement.