Advertising – Digital Media Management (graduate certificate)

We continue to see dramatic shifts in how people consume digital media, influencing the ways we communicate, play, shop and work. Each day, we are exposed to hundreds of digital advertising messages that compete for our attention. Every message attempts to inform and influence our decision-making and ultimately, our purchasing behaviour. This graduate certificate is designed for those with curiosity and passion for all things digital media – it explores how digital media is used in an advertising and marketing context to build successful brands. Students develop appropriate digital strategies to deliver targeted advertising messages, produce detailed buyer and brand personas, create impactful content that engages and builds consumer connections and develop and monitor digital plans, making necessary modifications to maximize performance.